MP-facing HTML Brief

Florida Renu Daily Creative Draft — 2026-07-24

Status: Needs MP Approval — draft only

This package uses QA-passed, single-pass prompt-native Feed and Story creatives. The earlier generic template and the later code-composited *-final.png assets are preserved under explicit -SUPERSEDED- filenames and are not approval targets.

Approval Summary

Proposed channels: Instagram Feed, Instagram Story, Facebook, Google Business Profile
Decision needed: approve, revise, or reject the concept, copy, and visual direction
Publishing/scheduling: not attempted

Strategic Intent

Pillar: IV Hydration
Content job: educate
Funnel stage: awareness
Target patient: South Florida adults curious whether IV hydration could support energy, recovery, or daily wellness
Single takeaway: IV hydration is a personalized wellness option to discuss with a provider, not a universal fix or disease treatment
Why today: IV Hydration has not appeared in the last 5 daily briefs (07-19 injectables, 07-20 PRP, 07-21 sexual wellness, 07-22 consultation/process, 07-23 BHRT), and the earlier same-day draft used a generic template MP flagged for replacement
Originality note: New reference-grounded photographic lifestyle scene (the clinic's actual private IV/recovery lounge) replaces the generic SVG card. Hook/sub/caption/CTA/tags were reused from the original approved copy set because they remain accurate and compliant; only the visual production changed.

Creative Concept

Format: Reference-Grounded Lifestyle Photograph — Recovery Lounge
Hook: Hydration That Supports Your Day
Supporting message: IV hydration is designed to help replenish fluids and nutrients under clinical guidance.
CTA: Ask about IV hydration options.
Tone: Calm, credible, warm doctor-friend

Reference Infusion

Primary reference: fr-ref-02 — /home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/references/mp-telegram-2026-05-21/fl-renu-reference-02.jpg — the clinic's actual private IV/recovery lounge (two facing dark leather recliners, round side table, black-framed window, natural light). Chosen because it is the real environment for an IV hydration scene, not a generic stock room.
Secondary reference: fr-ref-05 — /home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/references/mp-telegram-2026-05-21/fl-renu-reference-05.jpg — closer recliner detail used to inform the Story asset's tighter three-quarter crop so it reads as a distinct composition from Feed.
Traits borrowed: exact recliner chairs and side table styling; black-framed window natural daylight; powder-blue accent wall and light wood flooring; calm recovery-room mood; potted areca palm placement.
Avoided: implying a real identifiable patient/staff member; pixel-for-pixel layout copying; medical claims beyond educational hydration/nutrient-support language; graphic/gory needle close-up; immunity/detox/disease-treatment claims.

Exact On-Image Copy

Pillar tag: IV HYDRATION
Headline: Hydration That Supports Your Day
Sub: Ask us which hydration option may fit your needs.
Logo: prompt-native reproduction visually checked against the exact local Florida Renu logo reference; FLORIDA RENU / HORMONES AND WELLNESS is correctly spelled, legible, and not clipped.

Caption Draft

IV hydration can be a helpful wellness option for patients looking for hydration and nutrient support. The right approach depends on your health history, goals, and provider guidance.

Ask us which option may fit your needs.

Ask about IV hydration options.

#IVHydration #WellnessSupport #HollywoodFL #FloridaRenu

Story Note

Instagram Story creative carries the message inside the image. GHL lists Story caption/content length as 0 characters, so the story asset is posted without relying on caption text.

Production Direction

Photography: Photorealistic clinical-lifestyle photograph shot in Florida Renu's actual IV/recovery lounge, warm natural window light, 50mm-equivalent shallow depth of field for Feed and a closer 35mm-equivalent three-quarter crop for Story.
Composition: Feed is a rule-of-thirds full-body shot with calm negative space reserved lower-right for overlay copy. Story is a genuinely distinct closer three-quarter vertical crop (not a resize/crop of Feed), with negative space reserved in Instagram's top and bottom safe zones.
Generation provider/model: openai / gpt-image-2, grounded on the clinic and official-logo references above.
Feed prompt, Story prompt, and negative prompt: recorded in full in 2026-07-24-forge-creative-brief.json (production.feedPrompt, production.storyPrompt, production.negativePrompt).
Production mode: single-pass prompt-native generation. No compositing was used. Logo, exact copy, anatomy, IV details, crop, readability, and safe margins were visually QA-checked in the generated assets.

Medical / Compliance Review

Claim basis: Educational wellness content only; no disease-treatment, immunity, or detoxification claims are made; language is limited to hydration/nutrient-support framing.
Required qualification: Individual suitability depends on health history, goals, and provider evaluation; consultation required before starting IV hydration.
Prohibited wording checked: Yes (agent self-check; requires human approval).

Assets

Feed prompt-native final (QA-passed exact 4:5 approval target, 1080x1350): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-feed-prompt-native-QA-PASSED.png
Feed AI photographic base (pre-overlay): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-feed-photo-raw.png
Feed prompt-native crop-safe source (1003x1568; not the delivery asset): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-feed-prompt-native-crop-safe-source.png
Superseded wrong-aspect Feed: /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-feed-prompt-native-SUPERSEDED-WRONG-ASPECT.png
Story prompt-native final (QA-passed approval target): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-story-prompt-native-QA-PASSED.png
Story AI photographic base (pre-overlay): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-story-photo-raw.png
Structured brief JSON: /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-forge-creative-brief.json
Dry-run GHL payload: /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-24/2026-07-24-iv-hydration-ghl-dry-run-payload.json
Superseded assets (labeled, kept for reference only): 2026-07-24-iv-hydration-feed-final-SUPERSEDED-COMPOSITED.png, 2026-07-24-iv-hydration-story-final-SUPERSEDED-COMPOSITED.png; plus the earlier template files: 2026-07-24-iv-hydration-feed-draft-SUPERSEDED-TEMPLATE.png, 2026-07-24-iv-hydration-story-draft-SUPERSEDED-TEMPLATE.png, 2026-07-24-iv-hydration-brief-SUPERSEDED-TEMPLATE.md

QA Gate

✅Draft-only; no social scheduling/publishing attempted
✅Prompt-native logo visually matched to the official reference; exact wording is legible and unclipped
✅Feed delivery is exact 1080x1350 (4:5), created only by center-cropping the crop-safe prompt-native source and resizing; the actual delivery was visually inspected with logo, copy, subject, IV details, and margins intact
✅Story prompt-native asset is native 9:16 (941x1672)
✅Feed and Story are distinct compositions, not the same image resized
✅Copy checked against the previous 5+ days for repetition (pillar/CTA not reused)
✅Feed visually inspected at full resolution — exact text/spelling correct, mobile-readable, no clipping, logo intact
✅Story regenerated and visually inspected — all logo/copy content ends above the bottom 20%, with a clearly empty photographic strip below
✅No clipped/overlapping text confirmed by inspection
✅Brand colors (#1863DC primary blue) and typography direction (bold sans-serif) confirmed
✅No obvious distorted anatomy or medical equipment observed (hands, catheter/tape, IV bag/drip chamber/tubing/pole are plausible)
✅No false/unsupported medical claims in on-image copy or caption
✅Obvious reference grounding: recliners, side table, window, plant, and wall color match fr-ref-02 directly
⬜Final human (MP) review and approval

This QA-passed prompt-native package is ready for MP review. Nothing has been published or scheduled; GHL/social scheduling remains blocked until MP approves asset, caption, channel, and schedule.

Creative Preview

2026-07-24-iv-hydration-feed-prompt-native-QA-PASSED.png

2026-07-24-iv-hydration-feed-photo-raw.png

2026-07-24-iv-hydration-story-prompt-native-QA-PASSED.png

2026-07-24-iv-hydration-story-photo-raw.png