Florida Renu Daily Creative Draft — 2026-07-25

Status: Needs MP Approval — draft only

Approval Summary

• Proposed channels: Instagram Feed, Instagram Story, Facebook, Google Business Profile
• Decision needed: approve, revise, or reject the concept, copy, and visual direction
• Publishing/scheduling: not attempted

Strategic Intent

• Pillar: Medical Weight Management / GLP-1
• Content job: educate
• Funnel stage: consideration
• Target patient or question: South Florida adults considering or already discussing provider-supervised medical weight management
• Single takeaway: A provider-supervised weight-management check-in considers goals, habits, tolerance, and overall health, not only the scale.
• Why today: Medical weight management has not appeared in the available daily briefs from the last 30 days and follows six different consecutive service or trust pillars without violating the five-day service suppression rule.
• Originality note: The statement-led progress hook, quiet over-the-shoulder check-in scene, editorial photographic layout, CTA, fr-ref-03 plus fr-ref-08 pairing, and seated consultation lifestyle scene are new within the available 30-day history.

Creative Concept

• Format: Editorial Check-In Photograph
• Hook: Progress Is More Than A Number
• Supporting message: Provider check-ins help keep the plan personal.
• CTA: Schedule a weight-management evaluation.
• Tone: Warm doctor-friend: calm, credible, personal, and nonjudgmental
• Asset type: Finished single-pass, reference-grounded AI photographic creative with the supplied Florida Renu logo and exact wording rendered directly by the model; no post-generation compositing or overlay

Reference Infusion

• Primary reference: fr-ref-03 (/home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/references/mp-telegram-2026-05-21/fl-renu-reference-03.jpg) — It provides the verified Florida Renu reception environment: white marble-veined console, powder-blue wall, black-framed glass, gray guest chairs, light wood floor, and natural daylight for a believable seated check-in scene.
• Secondary reference: fr-ref-08 (/home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/references/mp-telegram-2026-05-21/fl-renu-reference-08.jpg) — It contributes restrained premium spacing, the symmetrical marble-and-planter visual language, and a clear real-clinic logo zone without requiring a treatment or equipment depiction.
• Traits borrowed: verified powder-blue, marble, black-frame, light-wood, and planter materials; calm natural clinical daylight; premium editorial whitespace and restrained copy density; rounded blue-and-white typography panel integrated into photography
• Avoided: pixel-for-pixel copying of either reference; fabricated staff likeness or testimonial cues; visible medication, syringe, scale result, or patient health data; guaranteed weight-loss or universal-candidacy claims

Exact On-Image Copy

• Pillar tag: MEDICAL WEIGHT MANAGEMENT
• Headline: Progress Is More Than A Number
• Support: Provider check-ins help keep the plan personal.

Caption Draft

A number on the scale is only one part of a medically supervised weight-management conversation. Check-ins can help a provider review how the plan is fitting your goals, habits, tolerance, and overall health. Prescription medications require evaluation and ongoing provider supervision. Individual results vary.

Schedule a weight-management evaluation.

#MedicalWeightManagement #GLP1 #FloridaRenu #HollywoodFL

Production Direction

• Photography: Photorealistic, natural South Florida wellness-clinic editorial photography with a diverse adult patient and a partially seen clinician reviewing a blank progress notebook in the verified Florida Renu reception setting; trustworthy and candid, never glossy stock or med-spa glamour.
• Composition: Feed uses a wide three-quarter consultation scene with the people on the right and an integrated rounded copy field on the left; Story uses a distinct over-the-shoulder vertical angle with the patient lower-center and a separate middle text zone, not a crop or resize.
• Feed prompt: Use case: ads-marketing. Asset type: finished Instagram Feed creative, exact 4:5 portrait at 1080x1350. Input images: Image 1 is fr-ref-03, the primary environment and material-truth reference; Image 2 is fr-ref-08, the secondary premium-spacing and brand-zone reference; Image 3 is the exact Florida Renu logo asset and must be reproduced faithfully. Create the complete finished creative directly in the generated image; there is no later text, logo, SVG, or code overlay. Scene: inside the real Florida Renu reception area, preserve identifiable reference traits without copying pixel-for-pixel: powder-blue accent wall, white marble-veined reception console, black-framed glass with soft South Florida daylight, two warm-gray guest chairs, light wood floor, and restrained tall grass planters. Subject and demographic fit: a realistic South Florida woman age 38-52 with natural skin texture and an inclusive, everyday appearance sits three-quarter profile on the right; a female wellness clinician age 35-50 is partially visible from shoulder and hands only so she cannot resemble actual staff. Action and emotion: they calmly review a simple blank progress notebook together; the patient looks attentive and reassured, suggesting a thoughtful provider check-in rather than a result reveal. Wardrobe: patient in a soft sky-blue blouse and cream trousers, clinician in tailored dark-navy scrubs with no name badge or credential text. Do not show medication, syringe, scale reading, lab result, chart data, before/after image, or procedure. Lighting and realism: bright diffused natural window light with soft fill, realistic shadows, true-to-life skin and hands, subtle warm clinical color grade, no glamour retouching. Lens and composition: 50mm-equivalent eye-level editorial photograph, moderate shallow depth of field, people and notebook in crisp focus on the right half, reception materials recognizable behind them, gentle background falloff. Integrate a refined rounded white-to-light-gray copy field into the left 43% of the photographic composition, with a slim Primary Website Blue #1863DC accent rule and small Dark Navy #003388 details; the result must remain a real authored photographic scene, not a vector card. Render exactly one logo in the upper-left inside a clean white lockup area, using Image 3 faithfully: the exact blue-and-black FR mark, vertical divider, FLORIDA RENU wordmark, and HORMONES AND WELLNESS line; do not redraw, abbreviate, recolor, distort, crop, omit, or duplicate any logo element. Render only this exact on-image wording, letter-for-letter and with no other words: pillar tag "MEDICAL WEIGHT MANAGEMENT"; headline "Progress Is More Than A Number"; sub-line "Provider check-ins help keep the plan personal." Typography: bold clean warm sans-serif similar to Raleway or Jost, headline in Dark Navy #003388 with one restrained #1863DC emphasis, pillar tag in white on a #1863DC rounded pill, sub-line in Charcoal #212121; use no serif and no tiny disclaimer. Layout: logo upper-left, pillar tag below logo, headline stacked in two or three balanced lines, sub-line below; generous white space, high contrast, and no text over faces or hands. Safe margins: keep every logo and text pixel at least 90 px from every edge and at least 60 px from the subject; ensure mobile readability and 4:5 crop safety. Premium, warm, trustworthy South Florida medical-wellness aesthetic. Avoid all items in the shared negative prompt.
• Story prompt: Use case: ads-marketing. Asset type: finished Instagram Story creative, exact 9:16 portrait at 1080x1920. Input images: Image 1 is fr-ref-03, the primary verified Florida Renu environment reference; Image 2 is fr-ref-08, the secondary premium-spacing and brand-zone reference; Image 3 is the exact Florida Renu logo asset and must be reproduced faithfully. Create the complete finished Story directly in the generated image; there is no later text, logo, SVG, code overlay, crop, or resize. Make this a genuinely distinct vertical recomposition from Feed. Scene: an over-the-shoulder view from just behind the clinician at the edge of the real Florida Renu reception space, with the patient seated lower-center beside the white marble-veined console; retain the powder-blue wall, black-framed window, light wood floor, gray chair upholstery, tall grass planter, and soft South Florida daylight from the reference images without copying them pixel-for-pixel. Subject and demographic fit: a realistic South Florida man age 40-55 with an inclusive, everyday appearance and natural skin texture; the clinician is visible only as a softly blurred navy-scrub shoulder and one anatomically correct hand in the near foreground, never an identifiable staff likeness. Action and emotion: the patient listens thoughtfully while indicating a simple blank progress notebook resting on his lap; his expression is calm and engaged, with no celebratory result cue. Wardrobe: patient in a neat pale-blue open-collar shirt and neutral trousers; clinician in unbranded dark-navy scrubs. Do not show medication, injection devices, branded drug packaging, scale reading, lab data, patient records, before/after content, or treatment equipment. Lighting and realism: vertical natural-light editorial photography, soft window highlights, believable skin and hands, accurate perspective and materials, premium but unretouched. Lens and composition: 35mm-equivalent camera slightly above seated eye level, layered depth with clinician shoulder blurred in the lower-left foreground, patient sharp in the lower-center, reception architecture softly legible behind; this angle must not resemble a crop of the Feed image. Integrate a translucent white rounded text field across the middle-left/upper-middle where it does not cover the face, with Primary Website Blue #1863DC and Dark Navy #003388 accents. Render exactly one logo centered near the top inside a clean white lockup area, using Image 3 faithfully: the exact blue-and-black FR mark, vertical divider, FLORIDA RENU wordmark, and HORMONES AND WELLNESS line; do not redraw, abbreviate, recolor, distort, crop, omit, or duplicate any logo element. Render only this exact on-image wording, letter-for-letter and with no other words: pillar tag "MEDICAL WEIGHT MANAGEMENT"; headline "Progress Is More Than A Number"; sub-line "Provider check-ins help keep the plan personal." Typography: bold clean warm sans-serif similar to Raleway or Jost, large Dark Navy #003388 headline with restrained #1863DC emphasis, white pillar tag on a #1863DC pill, Charcoal #212121 sub-line; no serif and no tiny disclaimer. Layout and Story safe zones: keep the full logo below y=250 px, keep all primary copy between y=480 and y=1320, keep the patient face unobstructed, keep all important pixels at least 90 px from left/right edges, and keep the bottom 300 px free of logo or copy for Instagram UI. Mobile-readable, calm, human, high-trust South Florida wellness aesthetic. Avoid all items in the shared negative prompt.
• Shared negative prompt: No misspelled, substituted, repeated, invented, or illegible words; no extra text; no altered, cropped, stretched, recolored, approximate, duplicated, or incomplete Florida Renu logo; never omit FLORIDA, RENU, the FR mark, divider, or HORMONES AND WELLNESS; no watermark; no clipped or overlapping text; no tiny type; no generic stock-photo look; no fake testimonial, fabricated staff identity, white coat, badge, credential, clipboard data, medication, syringe, injection, vial, drug branding, scale number, before/after framing, weight-loss measurement, treatment equipment, guarantee, transformation cue, celebration pose, distorted anatomy, extra fingers, fused hands, warped furniture, impossible perspective, harsh hospital lighting, over-retouched skin, clutter, purple/pink spa palette, unsafe edge placement, Feed crop reused for Story, or unsupported medical claim.

Medical / Compliance Review

• Claim basis: Educational process content about provider-supervised medical weight management; it makes no efficacy, speed, amount-of-loss, diagnosis, or universal-candidacy claim.
• Required qualification: Prescription medications require evaluation and ongoing provider supervision, and individual results vary.
• Prohibited wording checked: Yes (agent self-check; requires human approval)

Creative Preview



Assets

• Feed final (single-pass prompt-native creative): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-25/2026-07-25-medical-weight-management-glp-1-feed-prompt-native-1080x1350.png
• Story final (single-pass prompt-native creative): /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-25/2026-07-25-medical-weight-management-glp-1-story-prompt-native-v2-1080x1920.png
• Generation provider/model: OpenAI / gpt-image-2 via built-in image_gen
• Reference inputs: /home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/references/mp-telegram-2026-05-21/fl-renu-reference-03.jpg; /home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/references/mp-telegram-2026-05-21/fl-renu-reference-08.jpg; /home/mpier/.openclaw/workspace/projects/florida-renu-content/assets/logo/florida-renu-logo-original.jpg
• Regeneration attempts: 1
• Feed dimensions: 1080x1350 (4:5 target)
• Story dimensions: 1080x1920 (9:16 target)
• Prompt brief JSON: /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-25/2026-07-25-forge-creative-brief.json
• Dry-run payload: /home/mpier/.openclaw/workspace/projects/florida-renu-content/content-queue/daily-creative/2026-07-25/2026-07-25-medical-weight-management-glp-1-ghl-dry-run-payload.json

QA Gate

• ✅Draft-only; no social scheduling/publishing attempted
• ✅Logo fidelity visually compared against the exact supplied asset
• ✅On-image copy checked letter by letter
• ✅Florida Renu naming verified
• ✅No clipped or overlapping text
• ✅Feed and Story inspected for mobile readability
• ✅Florida Renu blue/white color direction verified
• ✅No distorted anatomy or equipment
• ✅No false or unsupported claims
• ✅Reference grounding visually evident
• ✅Feed and Story are distinct prompt-native compositions
• ✅Feed file generated at 1080x1350; Story at 1080x1920
• ✅GHL payload remains dry-run only
• QA status: ready_for_review
• QA notes: Feed and Story were opened and inspected at delivery resolution. Pillar tag, headline, and sub-line match the approved wording letter for letter; the FR mark, divider, FLORIDA RENU wordmark, HORMONES AND WELLNESS line, and registered symbol visually match the supplied logo asset. The first Story attempt failed safe-zone QA because the logo was inside the top Instagram UI risk zone. Story regeneration attempt 1 moved the complete logo and all copy below the top safe zone and passed reinspection. Both final compositions are mobile-readable, safely placed, anatomically plausible, distinct from each other, and visibly grounded in fr-ref-03/fr-ref-08. The prompt-native outputs were resampled only to exact 1080x1350 and 1080x1920 delivery dimensions; no compositing, text repair, logo overlay, or other content edit was performed.

Final MP approval is still required. No social or GHL publishing/scheduling has occurred.

Creative Preview

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Feed

Story

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