November and December 2026 POD execution plan

Prepared for MP on October 24, 2026

Scope: Save Over Time and PosePerfect Mat

Status: Decision-ready draft. No ads, prices, products, discounts, or public content were changed.

The decision

Run three hero products, not a broad catalog campaign.

1. Save Over Time: To My Soulmate I Love You | Love Knot Necklace

2. Save Over Time: To My Lovely Mom | I Love You - Forever Love Necklace

3. PosePerfect: PosePerfect Mat by Chris Headshots, unbranded

Do not use blankets, ornaments, mugs, or apparel as November launch products. The live Shopify check found the strongest relevant blankets, ornaments, and mugs unavailable for sale, while the two selected necklaces are live, sellable, well imaged, and start at $59.95. PosePerfect has strong historical sales proof, but its live page currently says "Sold out." It cannot relaunch until inventory and checkout are verified.

Launch product

Soulmate Love Knot

From $59.95

Best romantic-gift acquisition control.

Launch product

Mom Forever Love

From $59.95

Best family-gifting acquisition control.

Blocked: sold out

PosePerfect Mat

$54.99 displayed

Proven hero product. Repair availability before traffic.

Why these products

Soulmate Love Knot Necklace

• Live product, starting at $59.95.
• Four sellable variants across finish and box choices.
• Live page states 2 to 5 business days for production, followed by 2 to 5 business days for standard US delivery.
• Role: November acquisition control and December romantic-gift push.
• Angle: "A gift that says I would choose you again."
• Carryover: Valentine's Day and anniversaries.

Mom Forever Love Necklace

• Live product, starting at $59.95.
• Four sellable variants and 10 product images.
• The live page labels it a bestseller and states 2 to 5 business days for production, followed by 2 to 5 business days for standard US delivery.
• Role: second acquisition test and family-gifting control.
• Angle: gratitude for what she has done, not generic Christmas language.
• Carryover: Mother's Day, birthdays, and appreciation gifting.

Unbranded PosePerfect Mat

• Live product, displayed at $54.99.
• Historical proof includes 416 purchases at 4.23 ROAS for the Viral Video campaign and 296 purchases at 4.12 ROAS for the March 2026 campaign.
• Role: professional workflow upgrade for photographers.
• Angle: reduce repetitive foot-placement direction and create repeatable subject flow.
• Blocker: the live page displays "Sold out" while still showing purchase calls to action. Inventory and checkout must be fixed before traffic resumes.

Product selection scorecard

Internal planning scores, not sales forecasts. Each factor is rated from 1 to 5 using live availability, page readiness, creative potential, existing evidence, and post-holiday carryover.

Miro-informed product roadmap

The duplicated Miro board, Copy of Coach Jorge - Researchs from Classes, contains 336 items across nine dated research sections. It covers daughter, couples, son, pet memorial, Halloween, wife, mom/family, and soulmate gifting. Board presence is research evidence, not sales proof.

Launch now

• Soulmate Love Knot Necklace. The board contains multiple soulmate message-card necklace examples, including the "Meeting you was fate" angle. This reinforces the live Save Over Time product.
• Mom Forever Love Necklace. The board confirms family and mom jewelry as a repeated lane. The current product is live and simpler than introducing personalized birthstone fulfillment this late in Q4.
• PosePerfect Mat. This selection comes from verified sales history, not Miro. It remains blocked until inventory and checkout work.

Build next

1. Personalized wife love-message blanket. The board's strongest Q4 concept. Build one differentiated design after fulfillment is verified.
2. Family-name or birthstone necklace for Mom or Grandma. Strong emotional fit, with a more demanding personalization workflow.
3. Pet memorial photo blanket. The clearest new evergreen POD lane, requiring photo-upload QA and restrained copy.
4. Personalized couple acrylic plaque or night light. Strong gifting fit, with extra breakage and component risk.

Save Over Time execution

Campaign structure

• Campaign A: Soulmate necklace acquisition.
• Campaign B: Mom necklace acquisition.
• One ad set per angle, with three to five static ads per angle.
• Use one stable product-page destination per campaign.
• Start with static images. Produce video only after an angle produces purchase-level signal.
• Keep products separate in reporting so the winning relationship and message are obvious.

Creative bank

For each necklace, build nine launch statics: three message-card close-ups, three gift-opening scenes, and three product-and-box compositions.

Soulmate directions:

• "For the woman I would choose all over again."
• "The words she should never have to wonder about."
• "Open the box. Read the message. Remember the promise."

Mom directions:

• "For the woman who gave more than anyone noticed."
• "She spent years showing up. Give her words she can keep."
• "Not another generic gift for Mom."

These are directions, not approved final ads.

Offer and decision rules

• Keep $59.95 as the starting-price control until landed cost and break-even CPP are documented.
• Test the luxury-box upgrade before a storewide discount.
• Use one Black Friday offer only if the margin sheet supports it.
• Do not combine percentage discounts, free shipping, and extra coupon codes at launch.
• Calculate break-even CPP separately for each product and box option.
• At 1x break-even CPP in spend, require a meaningful commercial signal.
• At 2x break-even CPP with no purchase, pause or rebuild.
• Scale only after several profitable days.

PosePerfect execution

Gate zero: repair the offer

1. Resolve the sold-out state and complete a real test checkout.

2. Verify the $54.99 price, shipping terms, and mat version intended for the campaign.

3. Remove or substantiate claims including 1,258 reviews, 75% faster setup, 1,000+ sessions, 50+ people per day, zero wear after six months, and the two-hours-per-week guarantee.

4. Confirm the purchase event and current break-even CPP.

Campaign architecture

• Acquisition control: Viral Video Ad 1. Historical result: 218 purchases, $13.12 CPA, 6.01 ROAS.
• Hot retargeting control: Image 1. Historical range: $9.67 to $11.02 CPA and 6.09 to 8.39 ROAS.
• Challenger one: tape versus PosePerfect.
• Challenger two: awkward verbal direction versus visual foot placement.
• Challenger three: corporate and volume-session workflow.
• Challenger four: focus on expression and lighting instead of feet.

Keep one proven control stable while challengers rotate. Do not split the account into multiple narrow persona campaigns.

Historical proof

Historical results, not current projections.

Calendar

October 24 to 31: readiness

• Calculate costs, verify the two necklace pages, and create 18 static ads.
• Repair PosePerfect inventory and checkout, audit claims, and verify tracking.
• Confirm supplier order-by dates before using Christmas-arrival language.

November 1 to 10: controlled testing

• Launch the two necklace campaigns only after MP approves spend.
• Launch PosePerfect only if the sold-out blocker is cleared.
• Read the funnel in order: click, add to cart, checkout, purchase.

November 11 to 20: concentrate

• Pick the stronger Save Over Time product and relationship angle.
• Build five new variations around the winner.
• Keep PosePerfect's proven acquisition and retargeting controls stable.

November 21 to 30: Black Friday and Cyber Monday

• Use one clear, dated offer per brand.
• Protect margin and limit coupon sprawl.
• Retarget viewers, carts, and checkout starters with offer and delivery clarity.

December 1 to verified order cutoff

• Save Over Time: lead with gift meaning, presentation, and honest delivery timing.
• PosePerfect: lead with studio workflow, New Year readiness, and verified delivery timing.

After the verified cutoff

• Remove Christmas-arrival promises.
• Continue Soulmate and Mom as evergreen emotional gifts.
• Shift PosePerfect to a New Year studio reset.

What not to run

• No full-catalog Save Over Time campaign.
• No unavailable blankets, ornaments, mugs, or apparel.
• No traffic to PosePerfect while the page says sold out.
• No unverified numerical claims in PosePerfect ads.
• No invented shipping cutoffs.
• No video-first tests for unproven Save Over Time angles.

Miro finding

The Miro connection is active for the R. Allan Media organization. The duplicated board is now accessible and was reviewed in full: 336 items, including 130 embeds, 102 images, 96 text items, and 8 shapes. Its recurring formats are message-card jewelry, personalized blankets, acrylic keepsakes and lights, ornaments, family decor, pet memorial products, and seasonal apparel. The board does not contain verified sales, margin, or conversion data, so its concepts were reconciled against live catalog readiness and PosePerfect performance evidence.

Sources

• Live Save Over Time Shopify catalog and product pages, October 24, 2026.
• Live PosePerfect product page, October 24, 2026.
• reports/meta-ads/chris-headshots-main/ppm-laurel-funnel-audit-2026-07-31.md
• reports/meta-commerce/saveovertime-catalog-audit-2026-10-10.json
• EFA POD validation, break-even CPP, Q4 offer, and competitor modeling frameworks.